03 — Campaign
Verizon.
Concept Campaign
- Client
- Verizon
- Partner
- Raynette Palmer
- Role
- Art Director
- Discipline
- Campaign
The Job
Win over sharp, skeptical Gen-Z and Millennial consumers by cutting through empty carrier promises. Make them feel proud choosing Verizon by proving—clearly and culturally—that they get both the best network and the best deal. No fine print, no fluff—just a bold, news-worthy idea that shows Verizon delivers on both.
Insight
In a group-chat world, choosing a carrier isn't private. People fear being the one who picked wrong and has to hear about it.
